Morde, a B2B chocolate manufacturer, has recently unveiled a fresh new brand identity and packaging. This rebranding marks a significant milestone as Morde enters its fifth decade, reinforcing its commitment to innovation, quality, and customer empowerment.
A New Look, A New Vision
Founded in 1983 by Chairman M. Chandrakant Morde, the company has grown from supplying local bakeries and artisans to partnering with top biscuit and ice cream brands across India. The new brand identity embodies Morde’s philosophy of "Dream Higher," encouraging customers to push the boundaries of chocolate artistry.
The modern, vibrant logo and packaging reflect Morde’s transformation, with a soaring bird symbolizing growth, ambition, and the limitless possibilities of chocolate. The refreshed packaging will begin appearing on shelves in mid-March 2025, reinforcing Morde’s market leadership.
Empowering the Future of Chocolate
As B2B customers shift from traditional baking to gourmet artistry, Morde is evolving to offer not just premium chocolate but an immersive experience. Through initiatives like the Chocolate Academy, the brand fosters a sense of community, skill-building, and shared passion among its customers.
Harshal Morde, Director – Sales and Marketing, states, "Our new logo represents the passion and pride we share with our customers."
With plans for capacity expansion, global outreach, sustainability, and cutting-edge product innovation, Morde is soaring into the future—one chocolate creation at a time.
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