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Latest iNTERVIEW

April 2021, Issue"Dilip Kumar's Peerless Hospitality"

Dilip Kumar Bollywood Veteran Actor Connoisseur of Good Food
READ FULL INTERVIEW

March 2021, Issue"Kitchen Makes you Realize that you are Alive"

Chef Siddharth BirendraCorporate Chef MP State Tourism Development Corp.
READ FULL INTERVIEW

Latest News

25 July 2021 Better Kitchen & NewsInc24 Signed an Agreement for Content Syndication

Better Kitchen and NewsInc24 signed an agreement for strategic content syndication. The exclusive content of Better Kitchen will be published in the newsinc24.com every week. It will help Newsinc24 to provide other vertical content to its readers while Better Kitchen gets exposure to new audiences. The content will be published in a separate column of newsinc24 website under the banner of Food & Lifestyle.

In a technology-driven modern world, “Kitchen” occupies a pride of place, be it home, restaurant or five-star hotel. Today, kitchen defines one’s living standard and style; also the concern for one’s safety, health and hygiene. These days, a kitchen is as well designed and equipped as a drawing room. From a middle-class housewife at home to a chef in a classy restaurant, every one desires their kitchen to be spick and span, swanky and equipped with every gadget that makes cooking a pleasure.

The content will include Celebrity / Executive Chef's interview, Kitchen Safety, Recipes by renowned chefs, Story on different Kitchen subjects, Nutrition, Health by Food, Solution, Storage, Fuel, Ingredients, Technology, Investment Opportunities, appliances etc. In short we can say the entire gamut of the kitchen will be covered.

Better Kitchen: India’s only bimonthly magazine exclusively devoted to meet the commercial and household kitchen needs and solutions. It is also the 360 Degree Media Solution one stop shop for Kitchen and its allied industry including food processing and cooking.

Newsinc24.com: It is a news website which gives you fast and accurate coverage of topics namely politics,investigation, entertainment, business, sports, off-beat, crime, etc. It is the most authentic source of information on whatever is happening in the world.

18 May 2021 Better Kitchen & SIHM, Ranchi Sign Agreement for Starting Incubation Center

Better Kitchen and Institute of Hotel Management Catering Technology & Applied Nutrition (SIHM), Ranchi sign an agreement to start an incubation center at the premises of IHM, Ranchi for its students and alumni.

The objective of this agreement is to encourage students’ ideas and promote budding entrepreneurship in young enterprising students. Better Kitchen will provide mentoring in all aspects from ideas to execution to students with the help of the institute and its associates. We believe hospitality students are the future leaders in the hospitality world.

Various surveys all over the world indicate that the best time to groom entrepreneurship is when they are young, especially when they are in high school or college. Yet entrepreneurial skill development programs are almost nonexistent in their curriculum during that critical phase. With the Government of India program Make in India many students are looking forward to jumping on the bandwagon of entrepreneurship.

This initiative helps in building an entrepreneurship ecosystem in institutions to promote budding entrepreneurship in young enterprising students.

1 April 2021 Cabinet Approves Production Linked Incentive Scheme for Food Processing Industry

The Union Cabinet chaired by the Prime Minister Shri Narendra Modi has approved the Central Sector Scheme - "Production Linked Incentive Scheme for Food Processing Industry (PLISFPI)" to support creation of global food manufacturing champions commensurate with India's natural resource endowment and support Indian brands of food products in the international markets with an outlay of Rs. 10900 crore.

Objectives of the Scheme:

The objectives of the Scheme are to support food manufacturing entities with stipulated minimum Sales and willing to make minimum stipulated investment for expansion of processing capacity and Branding abroad to incentivise emergence of strong Indian brands.:

Support creation of global food manufacturing champions;

Strengthen select Indian brand of food products for global visibility and wider acceptance in the international markets;

Increase employment opportunities of off-farm jobs,

Ensuring remunerative prices of farm produce and higher income to farmers.

Salient features:

The first component relates to incentivising manufacturing of four major food product segments viz. Ready to Cook/ Ready to Eat (RTC/ RTE) foods, Processed Fruits & Vegetables, Marine Products, Mozzarella Cheese.

Innovative/ Organic products of SMEs including Free Range -Eggs, Poultry Meat, Egg Products in these segments are also covered under above component.

The selected applicant will be required to undertake investment, as quoted in their Application (Subject to the prescribed minimum) in Plant & Machinery in the first two years i.e. in 2021-22 & 2022-23.

Investment made in 2020-21 also to be counted for meeting the mandated investment.

The conditions of stipulated Minimum Sales and mandated investment will not be applicable for entities selected for making innovative/ organic products.

The second component relates to support for branding and marketing abroad to incentivise emergence of strong Indian brands.

For promotion of Indian Brand abroad, the scheme envisages grant to the applicant entities for - in store Branding, shelf space renting and marketing.

Scheme will be implemented over a six year period from 2021-22 to 2026-27.

Impact including employment generation potential:

The implementation of the scheme would facilitate expansion of processing capacity to generate processed food output of Rs 33,494 crore and;

Create employment for nearly 2.5 lakh persons by the year 2026-27.

Implementation strategy and targets:

The scheme will be rolled out on All India basis.

The scheme shall be implemented through a Project Management Agency (PMA).

The PMA would be responsible for appraisal of applications/ proposals, verification of eligibility for support, scrutiny of claims eligible for disbursement of incentive.

The incentive under the scheme would be paid for six years ending 2026-27. The incentive payable for a particular year will be due for payment in the following year. The duration of the scheme will be six years i.e. 2021-22 to 2026-27.

The scheme is "fund-limited", i.e. cost shall be restricted to the approved amount. The maximum incentive payable to each beneficiary shall be fixed in advance at the time of approval of that beneficiary. Regardless of achievement/ performance, this maximum shall not be exceeded.

The implementation of the scheme would facilitate expansion of processing capacity to generate processed food output of Rs 33,494 crore and create employment for nearly 2.5 lakh persons by the year 2026-27.

Implementation of the Scheme:

The Scheme would be monitored at Centre by the Empowered Group of Secretaries chaired by the Cabinet Secretary

Ministry of Food Processing Industries would approve selection of applicants for coverage under the scheme, sanction and release of funds as incentives.

The Ministry will prepare Annual Action Plan covering various activities for implementation of the scheme.

A third party evaluation and mid-term review mechanism would be built in the programme.

National Portal & MIS:

A National level portal would be set-up wherein the applicant enterprise could apply to participate in the Scheme.

All the scheme activities would be undertaken on the National portal.

Convergence Framework

Under Pradhan Mantri Kisan Sampada Yojana (PMKSY) implemented by MoFPI, small and medium food processing enterprises are supported in terms of strengthening of supply chain infrastructure, expansion of processing capacities, augmenting availability of industrial plots, facilitating skill development, R&D, provision of testing facilities etc.

A number of schemes implemented by other Ministries/ Departments viz Departments of Agriculture Co-operation & Farmers' Welfare, Animal Husbandry & Dairying, Fisheries, Promotion of Industry and Internal Trade, Commerce etc have direct or indirect bearing on the growth of food processing sector.

The Applicants covered under the proposed scheme will be permitted for availing services, wherever feasible, under other schemes. Towards that end, it has been envisaged that coverage under the PLI Scheme will not affect eligibility under any other scheme and vice versa.

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Editor's desk

Ekta Bhargava(Managing Editor)

“Let food be thy medicine, thy medicine shall be thy food.” – Hippocrates

Dear Readers,

Greetings,

Welcome all to the latest edition of Better Kitchen. The edition is an attempt to drive people living in different time zones towards building and preserving the greatest heritage bestowed upon all by the universe. You guessed it. I am referring to health and am convinced that no words can ever encapsulate the importance of this indispensable element.

The idea of eating well and maintaining good health is drilled into us right from when we are juveniles. Is there any better instance than the current pandemic to assure us that there can be no compromise where health is concerned? The last one and a half year has confirmed the conviction that we need to embrace the importance of good health and the only way to avoid falling into the trap and is by eating healthy regularly.

Hence we decided to dedicate the current issue to the concept of right food better health with the pivotal intention of creating awareness of the subject. Since protein is one of the vital nutrients essential for human body, we decided to include an article on those poultry products that are rich in protein. In conjunction with this article comes another piece that talks about eating right at different stages of life.

The edition also carries an extract on the benefits of milk for health where Amul's Managing Director talks about the myths and realities of milk. Close on the heels is another article that brings to light scientific facts on milk and health.

Whilst we are on the subject of health, can any aspect of health be more important than mental health? It is an established fact that mental health is far more important than physical health wherein anyone can maintain sound mental health by consuming certain foods at right time. An article by Chef Dr. Izzat Hussain is an important revelation on the subject.

There is a special coverage on how bael fruit is a god's gift for digestive system. Besides these, catch an exclusive interview with the eminent Chef Manish Mehrotra. The mentioned are in addition to the regular columns featured in the magazine.

I hope you enjoy reading the issue and reap maximum benefits in terms of inculcating the knowledge of the sundry health experts in your life.

Happy reading.

Ekta Bhargava
Managing Editor

Weekly Recipe Contest Starting Every Sunday22 August 2021 - 28 August 2021

Better Kitchen has started a weekly recipe contest on WhatsApp Group - Better Kitchen Cooking Ke Fans. There are more than 225 plus home chefs and few chefs are members over there. The recipes contest is open only for the group members. The winning and chefs choice recipes are featured in Better Kitchen website. Five times Winner will get a chance to meet celebrity chef and interact with him/her about the recipe.

The celebrity chef will modify the recipe and give a new twist in the recipe. The modified recipe will also be featured in the Better Kitchen website as well as magazine.

Interested in joining the group? Send an email with your name, email ID, mobile number and city to events@betterkitchen.in

READ MORE

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Latest Events

Thunderous Ovation For EverestBKCC Season 27 Cities, 200+ Teams in a tough culinary competition yielded Winners

5 March 2020

Everest Better Kitchen Culinary Challenge (EverestBKCC) challenge has successfully completed the journey in seven cities namely Bengaluru, Dehradun, Surat, Kolhapur, Bhopal, Pune and Mumbai in its season 2. EverestBKCC got thunderous ovation for its last destination in Mumbai.

Theme of the Challenge for budding chefs was Flavours of India and for amateur/home chefs it was Traditional & Forgotten Recipes. The common intention of the multi city event is to make Indian food popular across the globe and create awareness about its health benefits.

We had done Master Cooking Class for cooking lovers by celebrity chef in couple of cities as well.

Hospitality students are the future chefs of the world. The main purpose of conducting culinary challenge for hospitality students are to prepare students for future challenges they will face after completing studies and encourage them to be more innovative and creative in their skills of culinary arts.

Amateur /Home Chefs challenge for traditional and forgotten recipes objective is to bring the recipes from home kitchen to limelight and aware the people about the richness of our food from ages.

Learn MORE