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Latest iNTERVIEW

March 2020, Issue"The 3T's of Appetite Stimulating Cooking - Texture, Temperature & Taste"

Chef Mangesh WazarkarExecutive Chef The Pride - Pune
READ FULL INTERVIEW

August 2019, Issue"Taste & Looks Add Value to The Dish"

Chef Altamsh PatelExecutive Chef The Park Mumbai
READ FULL INTERVIEW

Latest News

1 April 2021 Cabinet Approves Production Linked Incentive Scheme for Food Processing Industry

The Union Cabinet chaired by the Prime Minister Shri Narendra Modi has approved the Central Sector Scheme - "Production Linked Incentive Scheme for Food Processing Industry (PLISFPI)" to support creation of global food manufacturing champions commensurate with India's natural resource endowment and support Indian brands of food products in the international markets with an outlay of Rs. 10900 crore.

Objectives of the Scheme:

The objectives of the Scheme are to support food manufacturing entities with stipulated minimum Sales and willing to make minimum stipulated investment for expansion of processing capacity and Branding abroad to incentivise emergence of strong Indian brands.:

Support creation of global food manufacturing champions;

Strengthen select Indian brand of food products for global visibility and wider acceptance in the international markets;

Increase employment opportunities of off-farm jobs,

Ensuring remunerative prices of farm produce and higher income to farmers.

Salient features:

The first component relates to incentivising manufacturing of four major food product segments viz. Ready to Cook/ Ready to Eat (RTC/ RTE) foods, Processed Fruits & Vegetables, Marine Products, Mozzarella Cheese.

Innovative/ Organic products of SMEs including Free Range -Eggs, Poultry Meat, Egg Products in these segments are also covered under above component.

The selected applicant will be required to undertake investment, as quoted in their Application (Subject to the prescribed minimum) in Plant & Machinery in the first two years i.e. in 2021-22 & 2022-23.

Investment made in 2020-21 also to be counted for meeting the mandated investment.

The conditions of stipulated Minimum Sales and mandated investment will not be applicable for entities selected for making innovative/ organic products.

The second component relates to support for branding and marketing abroad to incentivise emergence of strong Indian brands.

For promotion of Indian Brand abroad, the scheme envisages grant to the applicant entities for - in store Branding, shelf space renting and marketing.

Scheme will be implemented over a six year period from 2021-22 to 2026-27.

Impact including employment generation potential:

The implementation of the scheme would facilitate expansion of processing capacity to generate processed food output of Rs 33,494 crore and;

Create employment for nearly 2.5 lakh persons by the year 2026-27.

Implementation strategy and targets:

The scheme will be rolled out on All India basis.

The scheme shall be implemented through a Project Management Agency (PMA).

The PMA would be responsible for appraisal of applications/ proposals, verification of eligibility for support, scrutiny of claims eligible for disbursement of incentive.

The incentive under the scheme would be paid for six years ending 2026-27. The incentive payable for a particular year will be due for payment in the following year. The duration of the scheme will be six years i.e. 2021-22 to 2026-27.

The scheme is "fund-limited", i.e. cost shall be restricted to the approved amount. The maximum incentive payable to each beneficiary shall be fixed in advance at the time of approval of that beneficiary. Regardless of achievement/ performance, this maximum shall not be exceeded.

The implementation of the scheme would facilitate expansion of processing capacity to generate processed food output of Rs 33,494 crore and create employment for nearly 2.5 lakh persons by the year 2026-27.

Implementation of the Scheme:

The Scheme would be monitored at Centre by the Empowered Group of Secretaries chaired by the Cabinet Secretary

Ministry of Food Processing Industries would approve selection of applicants for coverage under the scheme, sanction and release of funds as incentives.

The Ministry will prepare Annual Action Plan covering various activities for implementation of the scheme.

A third party evaluation and mid-term review mechanism would be built in the programme.

National Portal & MIS:

A National level portal would be set-up wherein the applicant enterprise could apply to participate in the Scheme.

All the scheme activities would be undertaken on the National portal.

Convergence Framework

Under Pradhan Mantri Kisan Sampada Yojana (PMKSY) implemented by MoFPI, small and medium food processing enterprises are supported in terms of strengthening of supply chain infrastructure, expansion of processing capacities, augmenting availability of industrial plots, facilitating skill development, R&D, provision of testing facilities etc.

A number of schemes implemented by other Ministries/ Departments viz Departments of Agriculture Co-operation & Farmers' Welfare, Animal Husbandry & Dairying, Fisheries, Promotion of Industry and Internal Trade, Commerce etc have direct or indirect bearing on the growth of food processing sector.

The Applicants covered under the proposed scheme will be permitted for availing services, wherever feasible, under other schemes. Towards that end, it has been envisaged that coverage under the PLI Scheme will not affect eligibility under any other scheme and vice versa.

25 March 2021 Philips Launches High Performance Silent Mixer Grinder

Provides 50% Reduction in Sound and 2X Better Performance

Philips India unveiled a high-performance silent mixer grinder-HL7777/00, which offers 50% reduction in sound power. Powered by a 750W motor programmed for optimum speed and embedded with smart sensors and one-touch multi functionality with preset buttons that make grinding, blending, and mincing fast and easy, even enables ice crushing and preparation of sauces, dips, and smoothies. This programmed speed enables better performance with less noise while grinding. Furthermore, the product’s innovative blend and carry jar, doubles up as a sipper and retains freshness and antioxidants for 60 minutes after blending. This mixer grinder will provide 2X times better performance.

The new product has been revolutionized by Philips following insights from consumers which pointed to Indian households increasingly demanding mixer grinders that provide a household environment with lower noise while delivering great performance.

Philips believes that there is always a way to make life better. The company is committed to improving people’s lives through meaningful innovative solutions which can empower its consumers to take charge of their health and allow them to build a healthier future.

Commenting on the launch of this industry-first innovative kitchen appliance, Gulbahar Taurani, Vice President, Personal Health, Philips Indian Subcontinent said, “Kitchen appliances that not only save time and effort but also provide a calmer environment are a must have for households. The new Philips mixer grinder does just that by combining superlative performance with low noise which enables members of the household to enjoy their time at home. Built with insights from consumers and Philips’ strong focus on innovation, this super silent mixer grinder is a must have for Indian households given its best-in-class technology which powers performance with comfort.”

Philips Mixer Grinder-HL7777/00 is priced at INR 14995/- and comes with 5-year and 2-year warranty on the motor and product, respectively.

3 March 2021 Foodservice India Acquires Sil Foods

The investments in food industry are on the roll again. Sil Foods Pvt Ltd, one of India’s oldest and trusted food company has been acquired by Foodservice India Pvt Ltd, a leading food solutions company for the Food service sector in India and Middle east, for an undisclosed amount.

With this acquisition, SIL will get the resources to expand its distribution footprint as well as product range. SIL has a presence in Indian market for over 70 years in the Indian market and has a range of Jams, Sauces, Ketchups, Canned products and Mayonnaise in their retail product portfolio. It is one of the brands which has been in the country ahead of its time in launching the niche products like baked beans, mayonnaise in the country.

The company is known for unique products which are made using the traditional process combined with modern technology. To quote an example, Soya sauce manufactured by the company is using the traditional fermentation process, as against most products available in market made by reconstituting solids with water, colour and flavour. The company manufactured all its products in a factory near Pune, Maharashtra.

Food Service India has established itself as a leading food solutions provider with a strong market presence in the Hotels, Restaurants and Catering Segment with multiple product categories of seasonings, spices, Gravies & Sauces, Beverage solutions, etc. Foodservice India Pvt Ltd solutions are used by over 25,000 Restaurants across Indian Subcontinent and Middle East. The company is present in over 70 cities across India.

Foodservice India Pvt Ltd is a part of VKL Food Solutions Enterprise which is India’s leading food solutions group, which established VKL seasoning Pvt ltd, a company where investment in recent times were done from Firmenich, one of the world’s largest ingredients and flavours company.

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Editor's desk

Ekta Bhargava(Managing Editor)

Dear Readers,

Greetings,

We have completed five years and we are stepping into the sixth year of publishing with well earned satisfaction and confidence largely contributed by the response from all our readers, advertisers, industry’s associations and other stakeholders.

When we began our journey all that we possessed was a strong intention to turn the spotlight on the rarely noticed people who contributed to the fame of restaurants and hotels where food lovers flocked to enjoy healthy and perfectly cooked food. They were the chefs who created delicious recipes that became famous and drew clientele to the restaurant.

In the anniversary Issue we have featured the signature recipes of celebrity and executive chefs. What makes a recipe acquire the tag of a chef's signature is an exotic combination of the culinary art he has cultivated and the sensitive feel that a chef accumulates over a period of time by knowing the taste buds of the regular clients of a restaurant.

The chef's exclusive creation becomes his signature creation and bears his individual stamp. Sometimes it even carries the chef's name as an affix to the name bestowed by the chef or the restaurant management. For example, Franz Sacher's famous cake said to have been his creation for a prince in Vienna, quite simply made of dark chocolate and apricot jam got the name Sacher Torte and has been accorded a prime place in Viennese culinary history.

In the Indian culinary industry there are quite a number of famous chefs who have created their individual signature recipes. Each dish is very special and lovingly created. We at Better Kitchen are proud to offer them to our readers as our anniversary gift.

As Better Kitchen continues its journey we are certain that the food industry will march forward and keep pace with the advances in technology and innovation in different spheres and emerge more successful than in the recent past.

Here's wishing everyone success and safety in every effort and experience.

Happy reading.

Ekta Bhargava
Managing Editor

Weekly Recipe Contest Starting Every Sunday28 February 2021 - 6 March 2021

Better Kitchen has started a weekly recipe contest on WhatsApp Group - Better Kitchen Cooking Ke Fans. There are more than 225 plus home chefs and few chefs are members over there. The recipes contest is open only for the group members. The winning and chefs choice recipes are featured in Better Kitchen website. Five times Winner will get a chance to meet celebrity chef and interact with him/her about the recipe.

The celebrity chef will modify the recipe and give a new twist in the recipe. The modified recipe will also be featured in the Better Kitchen website as well as magazine.

Interested in joining the group? Send an email with your name, email ID, mobile number and city to events@betterkitchen.in

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Tip of theDay

Check the expiry date before buying / using the food products.

Latest Events

Thunderous Ovation For EverestBKCC Season 27 Cities, 200+ Teams in a tough culinary competition yielded Winners

5 March 2020

Everest Better Kitchen Culinary Challenge (EverestBKCC) challenge has successfully completed the journey in seven cities namely Bengaluru, Dehradun, Surat, Kolhapur, Bhopal, Pune and Mumbai in its season 2. EverestBKCC got thunderous ovation for its last destination in Mumbai.

Theme of the Challenge for budding chefs was Flavours of India and for amateur/home chefs it was Traditional & Forgotten Recipes. The common intention of the multi city event is to make Indian food popular across the globe and create awareness about its health benefits.

We had done Master Cooking Class for cooking lovers by celebrity chef in couple of cities as well.

Hospitality students are the future chefs of the world. The main purpose of conducting culinary challenge for hospitality students are to prepare students for future challenges they will face after completing studies and encourage them to be more innovative and creative in their skills of culinary arts.

Amateur /Home Chefs challenge for traditional and forgotten recipes objective is to bring the recipes from home kitchen to limelight and aware the people about the richness of our food from ages.

Learn MORE